Why Give’s “Final Draft” provides an analytical platform that creates, delivers, and captures philanthropic marketing and communication value for nonprofit organizations.
Traditional Testing is Archaic. Focus groups and A/B testing are measurement techniques of the past. Why Give’s technologically advanced services and platform assures you that you’re communicating exactly what you’d like to communicate and will help you understand why people support your nonprofit.
After you have developed a draft of your promotional video, Why Give will use its innovative facial recognition testing services to assess if the video will accomplish exactly what you intended. Our analytical services will then assist you in producing a final draft that will help you understand and effectively engage your stakeholders to move them toward giving.